Linking Theory to Practice
In this section, we will discuss how our full-time faculty members are linking theory to practice in their research.
Prof. Vivienne Chen's work on comparing possession (traditional consumption with ownership) to access (temporal consumption without
ownership), was recently accepted for publication by the Journal of Consumer Research. This work has implications in the
age of uncertainty in which consumers live today.
Professors John Henke, Ravi Parameswaran, and Mohan Pisharodi are trying to answer the question:
"Can companies pressure suppliers for lower prices while at the
same time enjoy co-operative working relations? New research
provides the answer. This research, titled "Manufacturer price reduction pressure and supplier relations", has been recently published
in the Journal of Business and Industrial Marketing (2008), vol. 23, No. 5, pp. 287-300.
Prof. John Henke claims that that one of the easiest ways to gain supplier price concessions is through
demanding price reductions from suppliers. The results of an in-depth study
in this area were published under "Supplier price concessions: A longitudinal empirical study" in the subscriber restricted Marketing
Letters online library with journal hardcopy to follow in the upcoming months.
Prof. Mark Isken has been developing open source
software and models (optimization and simulation) to address
patient scheduling and capacity planning for inpatient hospital obstetrical units, in partnership with a small health care consulting firm.
He is also working with another small firm and with cooperation from the pneumatic tube industry to develop Java based discrete event
simulation models for analysis of hospital based pneumatic tube systems.
Prof. Paul Licker is working with researchers from Wayne State University and Drexel University to run a
regular series of roundtables with Chief Information Officers from major companies in SE Michigan.
The "Michigan CIO Roundtable" runs three times a year and produces results that are returned to participants
as well as research papers. The next roundtable is on October 23 at the Detroit Athletic Club.
Research Published or Accepted for Publication between June-September, 2008
Sridhar, R., R.K. Srivastava and M. Bhargava (2008), “Market-based Capabilities and
Financial Performance of Firms: Insights into Marketing’s Contribution to Firm Value,”
forthcoming at the Journal of the Academy of Marketing Science.
Chen, V., "Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Museum Visits,"
Forthcoming in Journal of Consumer Research
Muhammed, S., W.J. Doll, X. Deng, "A Model of Interrelationships among Individual Level
Knowledge Management Success Measures," Forthcoming in International Journal of Knowledge Management, 5(1)
Deng, X., W.J.Doll, S. Al-Gahtani, S. S., Larsen, T. J., Pearson, J. M., Raghunathan, T.S. (2008), "A cross-cultural analysis
of the end-user computing satisfaction instrument: A multi-group invariance analysis," Information & Management, 45(4), 211-220.
Grieves, M. 2008, "Back to the Future: Product Lifecycle Management and the Virtualization of Product Information," in M. Tomovic & W. Shaoping (Eds.),
Product Realization: A Comprehensive Approach. New York: Springer.
Grieves, M. & M. Tanniru, "PLM, Process, Practice, and Provenance: Knowledge Provenance in
Support of Business Practices in Product Lifecycle Management," Int. J. Product Lifecycle Management, 2008, 3(1): 37-53.
Grieves, M. "Product Lifecycle Quality (PLQ): A Framework within
Product Lifecycle Management (PLM) for Achieving Product Quality," Forthcoming in Int. J. Manufacturing Technology and Management.
Licker, P., A. Ragowsky, D. Gefen, "Give Me Information, Not Technology", Communications of the ACM. Vol 51, No. 6, pp. 23-25, June, 2008
Chigona, W. and P. Licker, "Using Diffusion of Innovations Framework To Explain Communal Computing Facilities Adoption Among The Urban Poor",
Information Technologies and International Development, forthcoming.
Murphy, J.A. and E. Zhu, “Unraveling the Complex Interrelationships Between Exchange Rates and Fundamentals,"
Journal of Banking and Finance 32 (2008), 1150-1160.
Murphy, J.A., "An Empirical Investigation of Investor Expectations in the Currency Market,"
International Review of Financial Analysis 17 (2008), 108-133.
Murphy, J.A., "History Without the Standard Patriarchal Bias." Journal of Interdisciplinary Social Sciences 3 (2008), 75-84.
Dr. Anandhi Sahu just published a book on public
policy: An AGENDA FOR A GREAT AMERICA,
applies the knowledge gathered through theoretical understanding of economics to public policies
on education, infrastructure, healthcare, crime and other topics of importance.