Journals and Articles:
Pisharodi, R. , Parameswaran, R. Effects of Gender and Ethnic Group Cultural Differences on Country-of-Origin Image. Journal of Business Research. 42Pisharodi, R. , Parameswaran, R. (2020). A Cross-Organizational Study of Working Relationship. Alliance Journal of Business Research. 9(1), 21
Jiang, R. , Xiong, J. , Ding, Y. , Parameswaran, R. , Ding, Y. (2020). To wait or not to wait: pacing international expansion in China or best results. Journal of Business Strategy. June8
Jiang, R. , Ding, Y. , Xiong, J. , Parameswaran, R. To Wait or Not to Wait: Pacing International Expansion in China for Best Results. Journal of Business Strategy. 17
Parameswaran, R. , Parameswaran, K. (2018). Towards an Early History (1955 – 1975) of Marketing Research in India. Journal of Historical Research in Marketing. 331-354
Pisharodi, R. , Parameswaran, R. (2015). Investigation of Stability Effects in Country-of-Origin Research: A Multicultural/Cross-National Perspective. Alliance Journal of Business Research. 8(1), 68-81
Carter, E. V., Parameswaran, R. (2012). The Digital Market-Sphere (DMS): Modeling Virtual Transactions and Transvections. Marketing Management Journal. 121-156
Jiang, R. , Parameswaran, R. , Ding, Y. (2010). When to Move Fast? Pace and Performance of Foreign Expansion. International Journal of Business Research. 10(1), 16-23
Etemadieh, H. , Dianati, Z. , Bazaz, M. , Parameswaran, R. (2009). Culture, Management Accounting and Managerial Performance: Focus Iran. Advances In Accounting. 25(2), 216-225
Henke, J. , Parameswaran, R. , Pisharodi, R. (2008). Manufacturer Price Reduction Pressure and Supplier Relations. Journal of Business and Industrial Marketing. 23(5), 287-300
Parameswaran, R. , Sethi, D. (2008). Distinguishing the Liability of Foreignness from Liability of Globalization. Alliance Journal of Business Research. 4(1), 1-23
Parameswaran, R. , Pisharodi, R. (2005). Online Discussion Enabled Mode for Case Instruction. Alliance Journal of Business Research. 1(1), 62-72
Gokarn, R. , Parameswaran, R. (2005). Consequences of Ambition. Alliance Journal of Business Research. 1(1), 21-26
Aigbedo, H. , Parameswaran, R. (2004). Importance-performance analysis for improving quality of campus food service. International Journal of Quality and Reliability Management. 21(8), 876-896
Parameswaran, R. , Pisharodi, R. M.(2002). Assimilation Effects In Country Image Research. International Marketing Review. 19(3), 259-278
Parameswaran, R. , Bazaz, M. S., Gokarn, R. (1999). US GAAP, World-wide Accounting Practices, and the International Standards: Is the Drive for One World Standard Optimistic?. Accounting Organizations and Society. 300
Parameswaran, R. , Glowacka, A. E.(1995). University Image: An Information Processing Perspective. Journal Of Marketing For Higher Education. 6(2), 41 ? 55
Bazaz, M. S., Parameswaran, R. , Bordoloi, B. (1995). A New Approach to the Problem of Harmonizing International Accounting Reports. Global Finance Journal. 6(2), 155-174
Bazaz, M. S., Parameswaran, R. (1994). How Should International Accounting Be Taught? Insights from the International Business Discipline. Journal of Teaching in International Business. 5(4), 51-68
Bazaz, M. S., Parameswaran, R. (1994). Use of Expert Systems in Harmonizing International Accounting Reports. Journal of International Information Management. 2(1), 59-77
Parameswaran, R. , Pisharodi, R. M.(1994). Facets of Country-Of-Origin Image: An Empirical Assessment. Journal Of Advertising. 23(1), 43-56
Folland, S. , Parameswaran, R. , Darling, J. (1989). On the Nature of Physician?s Opposition to Advertising. Journal Of Advertising. 18(1), 4-12
Yaprak, A. , Parameswaran, R. (1987). A Cross-National Comparison of Consumer Research Measures. Journal Of International Business Studies. 35-40.
Yaprak, A. , Parameswaran, R. (1986). Strategy Formulations in Multinational Marketing: A Deductive, Paradigm Integrative Approach. Advances In International Marketing. 21-45
McSurely, H. , Parameswaran, R. (1986). Are We Forgetting External Sources. Journal Of Marketing Education. 71-78
Yavas, U. , Riecken, G. , Parameswaran, R. (1981). Personality, Organization-Specific Attitude, and Socio-Economic Correlates of Charity Giving Behavior. Journal Of The Academy Of Marketing Science. 9(1), 52-65
Yavas, U. , Riecken, G. , Parameswaran, R. (1980). Using Psychographics to Profile Potential Donors. Business. 30(5), 41-45
Parameswaran, R. , Greenberg, B. A., Bellenger, D. N., Robertson, D. H.(1979). Measuring Reliability in Marketing Research: The Validity of Alternative Techniques (Empirical Findings). Journal Of Marketing Research. 16(1), 18-25
Alessandra, A. J., Grazman, T. E., Parameswaran, R. , Yavas, U. (1979). Computer Simulation: A Method for Analyzing Patient and Staffing Interaction within an Urban Outpatient Family Planning Clinic. Urban Systems Journal. 4(1), 1-16
Yavas, U. , Alessandra, A. J., Parameswaran, R. (1978). A Survey of Health Food Buyers in San Diego. Health Foods Retailing. 64-67, 162-166
Grazman, T. E., Alessandra, A. J., Parameswaran, R. , Yavas, U. (1978). Using Simulation in Hospital Planning. Simulation Journal. 30(2), 52-67
Books and Chapters:
Parameswaran, R. Parameswaran, K. Kooy, S. Kuzee, S. (2017). Marketing's Role in the Future of Corporate Sustainability Efforts. (pp. 247-261). Taylor & Francis.Parameswaran, R. Pisharodi, R. (2011). Confirmatory Factor Analysis of a Country-of-Origin Scale: Initial Results. (pp. 85-89). Sage Publications.
Parameswaran, R. Pisharodi, R. (1999). Handbook of Marketing Scales (Second Edition), Country of Origin Scale: The Pisharodi Parameswaran 1994 Scale. (pp. 62 ? 65). Sage Publications, Inc..
Parameswaran, R. Pisharodi, R. (1993). Handbook of Marketing Scales, Country-Of-Origin Scale: The Pisharodi Parameswaran 1991 Scale. (pp. 38 ? 39). Sage Publications, Inc..
Yaprak, A. Sorek, C. Parameswaran, R. (1985). International Marketing Management, Competitive Strategy in Multiple Oligopolies: The Role of Promotion in a Competitive Industry. (pp. 232 ? 255). Praeger Press.
Yaprak, A. Parameswaran, R. (1985). International Marketing Management, Reliability Measurement in Cross-National Survey Research: An Empirical Evaluation. (pp. 172 -193). Praeger Press.
Parameswaran, R. Greenberg, B. Bellenger, D. Robertson, D. (1984). Measurement Readings for Marketing Research, Measuring Reliability in Marketing Research: The Validity of Alternative Techniques (Empirical Findings). (pp. 177 - 184). American Marketing Association Publication.
Other Publications:
Parameswaran, R. (2015). Vignettes in Global Business. (pp. 11). www.eastmichigandec.org/.Baker, A. Parameswaran, R. Rajagopalan, B. (2008). Drivers of Consumer Ratings in Online Recommender Systems:. (pp. 20). 2008 Summer AMA Conference Proceeding.
Parameswaran, R. (2000). Current Issues in Cross-National Country-of-Origin Measurements. International American Marketing Association Educators? Conference.
Pisharodi, R. Parameswaran, R. (1999). Temporal Stability of Country-of-Origin Image," Marketing Theory and Applications. (pp. 229). 1999 AMA Winter Educators' Conference, 1999 AMA Winter Educators' Conference.
Parameswaran, R. Bazaz, M. Gokarn, R. (1999). The Role of Accounting in the New Millennium Beyond the IASC Core: One Viewpoint. Emerging Issues in International Accounting Conference.
Pisharodi, R. Parameswaran, R. (1999). Assessment of the Stability of Country-of-Origin Effects Over Time: Preliminary Results. (pp. 482). Ninth B-Annual World Marketing Congress, Qawra, Malta, Ninth B-Annual World Marketing Congress, Qawra, Ma.
Pisharodi, R. Parameswaran, R. (1999). Validation of Scale Stability Using a Confirmatory Factor Analytic Model. Second International Conference on Operations and Quantitative Management, Second International Conference on Operations and.
Parameswaran, R. Pisharodi, R. Gokarn, R. (1998). Common Threads in Global Strategic Decision-Making: Benefits of Synergistic Learning for Functional Managers. Proceedings of the International Conference One World One Market: Vision 2020.
Parameswaran, R. Tanniru, M. (1998). IT Support of International Business Orientations. Conference on Managing Information Technologies, Conference on Managing Information Technologies.
Pisharodi, R. Parameswaran, R. (1998). Cross Validation of the Stability of a Country-of-Origin Scale. 1998 Marketing Science Conference at INSEAD, 1998 Marketing Science Conference at INSEAD.
Pisharodi, R. Parameswaran, R. (1997). Assimilation Effects in Country-of-Origin Research. 1997 AMA Summer Educators? Conference Proceedings, 1997 AMA Summer Educators? Conference Proceedings.
Pisharodi, R. Parameswaran, R. (1997). 1997 AMA Summer Educators? Conference Proceedings. (pp. 457-458). Eighth Biennial World Marketing Congress at Kuala Lumpur.