Journals and Articles:
Stanton II, S. , Kim, J. , Thor, J. , Deng, X. (2019). Incentivized methods to generate electronic word-of-mouth: Implications for the resort industry. International Journal of Hospitality Management. 78142-149Simon, M. , Stanton II, S. , Townsend, J. , Kim, J. (2019). A multi-method study of social ties and crowdfunding success: Opening the black box to get the cash inside. Journal of Business Research. (104), 206-214
Simon, M. , Kim, J. (2017). Two Sources of Overconfidence: Incorporating Disconfirming Feedback in an Entrepreneurial Context. Journal of Small Business Strategy. 27(3), 9-24
Kim, J. , Naylor, G. , Sivadas, E. , Sugumaran, V. (2016). Unrealized Value of Incentivized eWOM Recommendations. Marketing Letters. 27(3), 411-421
Chen, T. , Simon, M. , Kim, J. (2015). Out of the building, into the fire: A conceptual model of biases likely to arise when entrepreneurs interview customers. New England Journal of Entrepreneurship. 18(1), 25
Kim, J. , York, K. M., Lim, L. (2011). The role of brands in recruitment: A mixed brand strategy approach. Marketing Letters. 22(2), 165-179
Simon, M. , Kim, J. , Georgia State University, H. S., Deng, X. (2011). When It's Right to be Wrong: Overconfidence Effects on Product Introductions in Dynamic Markets. Journal of Small Business Strategy. 14(2), 30
Sivadas, E. , Kim, J. , Holmes, T. L., Kardes, F. R.(2006). Approach and Avoidance Motivations in Online Auctions. International Journal of Internet Marketing and Advertising. 3(4), 318-334
Kardes, F. R., Cronley, M. L., Kim, J. (2006). Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands. Journal Of Consumer Psychology. 16(2135-144), 10
Kim, J. , Sharma, S. , Setzekorn, K. (2002). A Framework for Building Brand Equity On-line For Pure-Play B2C Retailers and Services. International Journal on Media Management (JMM). 4(2), 123-133
Kim, J. , Bhargava, M. , Ramaswami, S. (2001). An Agenda for Studying Advertising Productivity. International Journal of Advertising. 20(4), 431-454
Bhargava, M. , Kim, J. , Srivastava, R. K.(2000). Explaining Context Effects on Choice Using a Model of Comparative Judgment. Journal Of Consumer Psychology. 9(3), 167-178
Kim, J. , Reid, D. , Plank, D. , Dahlstrom, R. (1998). The Role of Brand Equity in Business Markets: A Model, Research Propositions, and Managerial Implications. Journal of Business-To-Business Marketing. 5(3), 65-89
Kim, J. , Lim, J. , Bhargava, M. (1998). The Role of Affect in Attitude Formation: Classical Conditioning Approach. Journal Of The Academy Of Marketing Science. 26143-152
Kim, J. , Allen, C. , kardes, f. (1996). An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning. Journal Of Marketing Research. 33(august), 318-328
kardes, f. , Kim, J. , lim, j. (1994). Moderating Effects of Prior Knowledge on the Diagnosticity of Beliefs Derived from Implicit versus Explicit Product Claims. Journal Of Business Research. 29(march), 219-224
lim, j. , Kim, J. (1992). Impact of Consumers' Confidence in Judgment About Missing Information on Product Evaluation. Journal Of Business Research. 25(november), 215-229
herr, p. , kardes, f. , Kim, J. (1991). Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective. Journal Of Consumer Research. 17(march), 454-462
lim, j. , Olshavsky, R. , Kim, J. (1988). The Impact of Inferences on Product Evaluations: Replication and Extension. Journal Of Marketing Research. 308-316