Bio:
Dr. Steven Yen-Hung (Y. H.) Liu received his Ph.D. in Marketing and International Business from Georgia State University. Prior to joining OU, he was on the faculty of the Centre of International Business at the University of Leeds (CIBUL), U.K.His research interests focus on business-to-business (B2B) relationships, international marketing, and emerging markets. He has published in scholarly journals such as Journal of Business Research, International Business Review, and Journal of World Business. He currently serves on the editorial review boards for International Business Review (2021-) and Journal of Business Research (2022-).
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