Kim B. Serota is
currently a Special Lecturer in Marketing in the School of Business
Administration at Oakland University. Mr. Serota is
also President of KBSA, a national marketing research and consulting firm. In
addition to his OU and KBSA activities, Mr. Serota is
a doctoral candidate in Communication at
Mr. Serota has been a Lecturer and Visiting Professor of Marketing at
Mr. Serota’s research current research activities are divided between applied research on consumer attitudes and decision-making (most recently for clients in the car rental and Native American gaming industries) and basic research. His theoretical work is divided between the fields of marketing and communication; recent publications and presentations examine social and organizational networks, branding, the prevalence of lying, and issues in deception detection.