Kim B. Serota is
currently a Special Lecturer in Marketing in the School of Business
Administration at Oakland University. Mr. Serota is
also President of KBSA, a national marketing research and consulting firm. In
addition to his OU and KBSA activities, Mr. Serota is
a doctoral candidate in Communication at
Mr. Serota has been a Lecturer and Visiting Professor of Marketing at
Mr. Serota’s research current research activities are divided between applied research on consumer attitudes and decision-making (most recently for clients in the car rental and Native American gaming industries) and basic research. His theoretical work is divided between the fields of marketing and communication; recent publications and presentations examine social and organizational networks, branding, the prevalence of lying, and issues in deception detection.
Currently, Mr. Serota is teaching MKT 605 (Marketing Research) and MGT 110 (Contemporary Global Business). Other OU courses taught include MKT 302 (Introduction to Marketing), MKT 404 and MKT 604 (Consumer Behavior), MKT 405 (Marketing Research) and MKT 480 (a Special Topics course on analysis for marketing planning).