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Advanced Business Research Council
Decision Analytics
Business analytics is the "extensive use of data, statistical and quantitative analysis,
explanatory and predictive models, and fact-based management to drive decisions
and actions." Analytics goes hand in hand with business intelligence (BI). BI is
broadly concerned with the use, study, creation or synthesis of information artifacts
such as databases, knowledge bases, mathematical/statistical models, computerized
models, data integration and transformation tools and entire decision support systems.
The primary aim of BI is improving managerial decision making through access to
better information.
Sample Research Projects or Questions
- Web analytics
- How can
we use the data generated by the internet sites as way to manage the site and provide
information for other decisions e.g., advertising, pricing?
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Supply chain analytics
- Developing, assessing, and managing scheduling to facilitate effective operations
in manufacturing and service organizations
- Risk assessment in the configuration
of supply chains to minimize the impact of disruptions
- Examination of collaborative
supply chain forecast development and information sharing
- Healthcare analytics
- Design
of healthcare data warehouses to support management decision making.
- Predictive
modeling for managing healthcare delivery systems
- Designing analytical reporting
systems that overcome information overload and system complexity
- Designing and developing
generic object oriented frameworks for patient flow simulation
Primary Faculty
- Aigbedo, Bhargava, Doane, Fliedner, Isken, Majeske, Rajagopalan, Silberman, Simon, Sugumaran,
Wharton, Tanniru
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