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Part I. General Information

Have you ever purchased something over the Internet?

Yes

No

How often do you use the Internet?

Never

Once a week

Several times a week but less than once a day

Once a day

Several times a day

What is the highest degree you've received?

High School

Associate

Bachelor

Master

Doctorate

To what extent do you agree with the following statements?

Strongly Disagree

Neutral

Strongly Agree

1

2

3

4

5

6

7

Privacy means the right to be let alone.

Privacy means the right to control information about yourself.

One should be very cautious with strangers.

Most experts tell the truth about the limits of their knowledge.

Most people can be counted on to do what they say they will do.

Strongly Disagree

Neutral

Strongly Agree

1

2

3

4

5

6

7

These days, you must be alert or someone is likely to take advantage of you.

Most salespeople are honest in describing their products.

Most repair people will not overcharge people who are ignorant of their specialty.

Most people answer public opinion polls honestly.

Most adults are competent at their jobs.

Part II.

In the past, you have purchased products from Company Y and have been satisfied with your purchases.  You have heard that Company Y shares personal information it collects with third parties.  You examine its website and find the following about privacy.

a.  When you visit one of the Company Y web sites, we may collect and store information about your visit on an anonymous, aggregate basis using "cookie" technology. A cookie is an element of data that a Web site can send to your browser, which may then store the cookie on your hard drive. Cookies may tell us the time and length of your visit, the pages you look at on our sites, and the site you visited just before coming to ours. We may also record the name of your Internet service provider. This information allows us to measure site activity to tailor information to suit your individual preferences. The goal is to save you time and provide you with a more meaningful visit.

b.  We also use a third party, WebMarket, to serve Company Y advertisements on various web sites. In serving Company Y advertisements, WebMarket may place its cookies on your browser and may collect certain anonymous information about your visits to other web sites. This information includes browser type, IP address, Web activity, and time of day. This information is not personally identifiable and is used to better understand and optimize Company Y’s online advertising campaigns. You may review WebMarket’s privacy practices or, may notify WebMarket if you don’t want their cookies.

c.  You should be aware that when you voluntarily disclose personal information in public areas of our web sites, such as chat rooms or bulletin boards, this information may be seen and used by others. We urge you to exercise good judgment when sharing personal information in these forums.

d.  Company Y reserves the right to alter our privacy principles as business needs require. Any alterations to these principles will be posted on our web sites in a timely manner.

To what extent do you agree with the following:

Strongly Disagree

Neutral

Strongly Agree

1

2

3

4

5

6

7

Company Y is able to protect its customers' personal information.

Company Y has a fair process.

Company Y cares about its customers' information privacy.

Company Y is able to ensure the privacy of its customers' information.

Company Y cares about its customers' well-being, not just its own.

Strongly Disagree

Neutral

Strongly Agree

1

2

3

4

5

6

7

Company Y has a sense of justice.

Company Y has well-established rules.

Company Y is concerned about its customers’ needs and desires.

Company Y has the ability to make sure that its customers' personal data are not tracked by anyone else.

Company Y is capable of maintaining its customers' personal information private.

Strongly Disagree

Neutral

Strongly Agree

1

2

3

4

5

6

7

Company Y cares about its customers’ satisfaction.

Company Y will do whatever is right.

Company Y is able to keep its customers' personal information confidential.

Company Y has professional ethics.

Company Y wants its customers to be happy.

Strongly Disagree

Neutral

Strongly Agree

1

2

3

4

5

6

7

Company Y has sound principles.

I believe Company Y will try to manipulate my behavior with the information it collects about me.

It does not bother me to let Company Y have my personal information.

I don’t feel a need to keep my eye on what Company Y does.

I believe I will be bombarded with solicitations from Company Y.

Strongly Disagree

Neutral

Strongly Agree

1

2

3

4

5

6

7

I feel comfortable giving Company Y control over my personal information.

Company Y can be depended on to handle my personal data.

I believe Company Y will use my private information against me.

I can count on Company Y to protect my personal information.

I trust Company Y.

Very Unlikely

Neutral

Very Likely

1

2

3

4

5

6

7

How likely would you be to purchase more products from Company Y?

How likely would you be to purchase a new product from Company Y?

Company Y wants to conduct a survey in exchange for a product that a person would want. How justified would a person be in providing truthful information about:

Very Unjustified

Neutral

Very Justified

1

2

3

4

5

6

7

Home address

Financial information

Health information

Spending Habits

Age

Product preferences

Sexual Habits

Part III.

In the past, you have purchased products from Company X and have been satisfied with your purchases.  You have recently found that Company X has published a Privacy Policy on their website that includes the following specific principles:

a.  NOTICE – Company X will inform individuals about the purposes for which it collects information about them.

b.  CHOICE – Company X will offer individuals the opportunity to choose (opt out) whether and how personal information they provide is used or disclosed to third parties.

c.  SECURITY – Company X will take reasonable measures to assure the reliability of any personal information it collects for its intended use and will provide reasonable precautions to protect it from loss, misuse and unauthorized access, disclosure, alteration and destruction.

d.  DATA INTEGRITY – Company X will only process personal information relevant to the purposes for which it has been gathered. To the extent necessary for those purposes, it will take reasonable steps to ensure that data is accurate, complete, and current.

e.  ACCESS – Company X will provide individuals with reasonable access to personal information about them that it holds and will correct or amend that information where it is inaccurate.

f.   ENFORCEMENT - If you feel that these privacy principles may have been violated by Company X, you may contact Company X or the U.S. Federal Trade Commission with your complaint.

To what extent do you agree with the following:

Strongly Disagree

Neutral

Strongly Agree

1

2

3

4

5

6

7

Company X is able to protect its customers' personal information.

Company X has a fair process.

Company X cares about its customers' information privacy.

Company X is able to ensure the privacy of its customers' information.

Company X cares about its customers' well-being, not just its own.

Strongly Disagree

Neutral

Strongly Agree

1

2

3

4

5

6

7

Company X has a sense of justice.

Company X has well-established rules.

Company X is concerned about its customers’ needs and desires.

Company X has the ability to make sure that its customers' personal data are not tracked by anyone else.

Company X is capable of maintaining its customers' personal information private.

Strongly Disagree

Neutral

Strongly Agree

1

2

3

4

5

6

7

Company X cares about its customers’ satisfaction.

Company X will do whatever is right.

Company X is able to keep its customers' personal information confidential.